To achieve a sustainable, healthy, and happy human population living in harmony with the natural environment.
(It’s Okay to Plan)
Small Families is UPEC’s Utah media campaign encouraging all to consider family size when planning. The campaign uses phrases such as ‘it’s ok to plan’, ‘what’s your perfect (family size)’, ‘what are your reasons’, ‘it’s ok to be small’, ‘you two decide’, and more.
Genuine Progress Indicator
Measuring quality of life, not just market transactions. Traditional metrics for economic progress, like the Gross Domestic Product (GDP), measure monetary transactions. But not all monetary transactions are good for our societal well-being.
Ecological Footprint Study
In 2007, we announced our first Vital Signs report: Utah Ecological Footprint Study. This report integrated data from many agencies and organizations, and calculated how well Utah is sustaining its unique natural heritage and preserving it for future generations.